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1992-02-22
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Copyright 1992, David A. Works
PROPOSAL
For
John Doe
XYZ Corporation
60 Wall Street
New York, NY, 10063
Random Excess
123 Main Street
God's Country, USA 10000
David A. Works
Marketing Representative
(303) 752-5007
February 14, 1992
Table of Contents
Executive Overview 1
Your Business Objectives 3
Recommendation 4
Product Information 7
Pricing 7
Implementation Plan 8
Support Team 9
Corporate Overview 10
Summary 11
References 12
Executive Overview
Even though there are computers on just about everyone's desk,
productivity hasn't increased during the last ten years. The
reason is that most people have replaced other machines
(typewriters and calculators, for example) with a computer. It
is important for your company to achieve maximum productivity
from your investment in its people and office machines. The gap
between using a computer as a typewriter or a calculator and
using it as a productivity device (saving time and being more
creative) is bridgeable by learning more about what your computer
is capable of doing.
John Doe has identified several needs within your organization.
Your current specific needs are to:
∙ decrease costs
∙ improve productivity
∙ consolidate vendors
∙ upgrade job skills
∙ improve coverage
∙ secure the future
Random Excess has reviewed the objectives of XYZ Corporation and
is the ideal resource to meet these objectives. We can provide a
wide variety of options tailored to fit your business needs.
Based on your business objectives, we recommend our complex
widgetry. The benefits of the Random Excess solution are
∙ reduced costs
∙ state-of-the-art technology
∙ single point-of-contact
∙ 10 million years of widget research
Financial Impact
Based on your current business needs implementation of this
solution results in this financial impact:
Monthly savings $550.00
Annual savings $6,600.00
Random Excess offers XYZ Corporation a unique opportunity for
high quality service while focusing on the bottom line. By
implementing this proposal, Random Excess will
∙ increase your profits by reducing costs
∙ maintain or increase the quality of your service with
state-of-the-art technology
∙ consolidate vendors to a single-point-of-contact
∙ provide premier customer service
∙ increase the productivity of your employees
Your Business Objectives
In the international widget industry, products play a critical
role in business success. Random Excess understands that we must
satisfy your specific needs to wind and keep your business. With
this in mind, our analysis included
∙ analyzing your current situation
∙ consulting with your other vendors
∙ surveying select employees
∙ discrete financial analysis
Based on this analysis and discussion with XYZ Corporationis
personnel, we identified the following needs:
∙ Cost for complex widgetry continues to rise to unacceptable
levels. In the past, XYZ Corporation has attempted to
decrease these costs by using various vendors, with
marginal or no success.
∙ Your ability to conduct business has been negatively
affected by inadequate service and outdated technology. It
is important to XYZ Corporation to have an efficient and
reliable product source.
∙ XYZ Corporation has been dissatisfied with your vendors'
responsiveness after the sale. Not only must XYZ
Corporation contact multiple vendors to resolve problems,
but the response is frequently slow. At times, it is
unclear how to contact vendor's customer service department.
In addition, because XYZ Corporation continues to grow and
requires additional complex widgetry, you'll need a widget vendor
that can provide high quality, secure, state-of-the-art services.
Recommendation
In response to the specific needs and issues and to the business
objectives that XYZ Corporation's staff have expressed, we
recommend the following Random Excess solution: Gizmor Complex
WidgetMaster.
Random Excess manufactures the Gizmor Complex WidgetMaster at its
top secret factory in Las Cruces, New Mexico using the latest in
widget technology. Due to the location of your plant, we propose
to provide shipping FOB Santa Fe where there is a fully
modernized rail yard.
The beauty of our particular widget is in its ability to adapt to
changing environments and conditions within nanoseconds. This is
particularly important for OEM's like XYZ Company whose products
must withstand many changes in the course of its usage.
Random Excess will also include an advertising allowance (soft
dollars) equal to 1% of all complex widgets purchased.
Random Excess will guarantee our products for a period not to
exceed 2 years with all service costs to our account.
In summary, the Random Excess solution will align your systems
with your business strategy.
Normal Widget Gizmor Complex WidgetMaster
Weight 1500 lbs. 12 lbs.
Useful Life 25 minutes 15 years
Guarantee n/a 2 years
Product Information
Gizmor Complex WidgetMaster
Accounting Codes
After each use, Random Excess dials a 2 or 3-digit accounting
code that you assign. The code identifies the call on the
invoice as belonging to a particular department, client or
project. Calls cannot be completed if the code is not entered.
You can assign or reassign up to 999 accounting codes as needed.
Benefits
∙ Helps you identify abuse through accountability.
∙ Lets you bill back long distance charges by client,
department or project.
∙ Saves accounting time and costs by detailing the invoice for
you.
∙ Because you have up to 999 accounting codes, you have all
the flexibility you need to assign and reassign codes as
needed. The control is in your hands.
Pricing
Gizmor Complex WidgetMaster Pricing Schedule
100 500 1,000 10,000
$15.95 $14.95 $13.95 $9.95
Implementation Plan
When XYZ Corporation accepts this proposal, we will begin this
action plan to implement this proposal:
∙ Return signed copies of all orders, purchase orders,
contracts.
∙ Ship your product via Tumbuktu RailCars, Inc.
∙ Check your widgetry after shipment
∙ Follow-up with Keg beer party featuring Molson Golden
XYZ Corporation's order will be personally followed through the
appropriate phases to ensure a smooth transition to Random
Excess. In addition, your widgets will be reviewed after
shipment to ensure XYZ Corporation receives every possible
benefit from Random Excess.
Support Team
Premier customer service is an area in which we have a
long-standing reputation for excellence. Random Excess will
provide XYZ Corporation with all the support necessary to
guarantee a proactive rather that a reactive level of service.
This means that Random Excess can and will meet any change in
your needs.
Although our products make us a better widget company, it is our
people who set us apart. The members of the following Random
Excess's Support Team will be personally responsible for assuring
that all XYZ Corporation's objectives are met.
John Doe
Senior Account Executive. Leader of your Support Team.
Responsible for developing customer product applications and
solutions. Recommends most efficient and effective Random Excess
solution. Overall responsibility for account management.
Please call ...555-1212
Richard Roe
Customer Service. Responsible for coordinating shipment,
installation, implementation, provides on-going customer service
contact, handles billing inquiries and adjustments.
Please call ...555-1212
Joe Dokes
Technical Support. Responsible for designing your custom
product, plan, etc, so that you receive the greatest possible
benefit from your Random Excess product, service and to provide
data and technical support to your support team. Please call
...555-1212
Customer Service Hot Line
A XYZ Corporation Customer Service Representative is available
seven days a week, 24 hours a day to handle any problems with
your service and product. Please call ...555-1212
Corporate Overview
Random Excess, with headquarters in Las Cruces, New Mexico was
started in October, 1086 by lost Apache gold miners. Today
Random Excess has expanded into all major countries of the world
and has offices located on every continent including the Arctic
and Antarctic.
In Fiscal Year 1991, Random Excess did over $12 billion in sales
with a net profit of $1 billion. Ranom Excess is solely
dedicated to the pursuit of better widgetry. We market no other
products.
Random Excess presently employs 55,000 people worldwide with no
office containing more than 50 employees including the
headquarters office in Las Cruces. This leads to complete
decentralization of management and allows all employees to
determine their own course of action.
Random Excess maintains a highly sophisticated testing facility
in the desert outside Las Cruces. This facility hs been
responsible over the years for such innovations as sliced bread,
the wheel, rocket science, and toilet paper.
The product line of Random Excess although limited to widget
production is capable of producing thousands of varieties of
widgets to meet the needs of our changing clientele.
Summary
The purpose of Random Excess's analysis has been to identify
methods of assisting XYZ Corporation in the achievement of its
profit-oriented goals.
Analysis of Random Excess's needs reveals that by implementing
the Random Excess recommendation, XYZ Corporation will realize a
net profit improvement. This is achieved by substantially
reducing current widget expenditures.
The Random Excess solution, Gizmor Complex Widgetry, not only
provides XYZ Corporation with an attractive price, higher
quality, and another source of supply, but will also reduce
initial expenses due to our current promotions.
Through Random Excess's superior "hands-on" approach to the
customer service team, implementation of services will be
accomplished in a timely, professional manner, with frequent
follow-up visits with appointed XYZ Corporation staff. It is
Random Excess's intent to earn a strong, trusting relationship
with XYZ Corporation secured through quick, smooth service
transition and organized, open communication between both
companies. The Random Excess customer service team will be
available 24 hours a day, 365 days a year.
In short, Random Excess's recommendation presents a lucrative
business opportunity in positive financial terms, superior
product quality, and dedicated customer support.
Random Excess respectfully requests your serious consideration to
begin a long-term, solid relationship between Random Excess and
XYZ Corporation.
References
Chuck Wagon Western Enterprises 555-1220
Jim Dandy Happy Clothes 110-1105
Elvis Presley c/o Star 230-1111